I’m Neville Hobson, a communication professional based in the UK with over four decades of experience in organisational communication and emerging technologies.

During this time, I’ve been riding the waves of digital transformation, helping businesses and other professionals navigate the ever-changing seas of corporate communication and technology.

What I Offer

I pay a lot of attention to current and emerging trends, especially in communication tech, social media and AI.  My blog serves as a hub for business professionals seeking to navigate the ever-evolving landscape of digital communication. Here, you’ll find:

• Insightful analysis of current and emerging trends in communication technology.
• Practical strategies for enhancing your corporate communication.
• Thought-provoking discussions on the future of business communication.

A Bit of Background

I’ve worn many hats – from crafting corporate messages to advising C-suite executives on communication strategies to founding and hosting B2B podcasts. Along the way, I’ve had the privilege of working with some fantastic organisations and brilliant minds across Europe and the U.S.

From 1989 to 2012, I was an active accredited member of the International Association of Business Communicators (IABC). During this time, I served in various leadership roles, including on the International Executive Board, as Region Director for Europe and the Middle East, and as a member of the Board of the UK Chapter. In 2009, I was honoured with the IABC Chairman’s Award for my contributions to the organisation and to the profession.

I’ve witnessed – and often been at the forefront of – the digital revolution in corporate communication. From the early days of intranets, to the rise of social media, to today’s AI-driven communication tools, I’ve helped businesses adapt and thrive in an increasingly digital world. See my LinkedIn profile for information about my work and career.

I started blogging in 2002, and podcasting in 2005. Overall, my experiences have given me a unique perspective on how digital tools can enable people to transform communication strategies, improve their reach and influence, and elevate brand presence. It has also contributed to my receiving the award for “Outstanding Contribution to Social Media” at the UK Social Media Awards in 2014.

Why This Blog?

In this rapidly changing digital landscape, staying informed is crucial. My goal here is to think out loud, to find out how people are using technology in the workplace and away from it, to demystify complex technologies and trends, providing you and me with actionable insights that we can apply immediately to our business or personal interests.

One benefit I’ve earned over the years is that this blog has been featured annually for the past dozen years in Vuelio’s Top 10 PR Blogs rankings.

Beyond the Blog

When I’m not writing here, you’ll find me:

• Co-hosting “For Immediate Release,” the long-running (since 2005) podcast on communication and technology I founded with my friend and colleague Shel Holtz.

• Working with others to help them use podcasts as effective engagement tools.
• Experimenting with the latest communication tools and platforms, from generative AI to new social networks
• Tinkering with WordPress, themes, plugins and Gutenberg block editing.
• Judging entries for digital PR and social media awards contests, an activity that not only enables me to apply what I’ve learned over the years to the judging process but also lets me learn further about how others are doing great things in our complex landscapes of today.
• Spending increasing amounts of fabulous time with my grandkids and the wider family as part of my journey to tilt the work-life balance.

Some of which you can read about in this blog from time to time.

Let’s Connect

I’m always up for a good chat about communication, technology, or the perfect cup of tea.

Drop me a line, follow me on social networks – Bluesky, Threads, Facebook, and LinkedIn are where I spend most social media time these days – listen to the podcast, or subscribe to my newsletter for regular updates (simple sign-up below).

Remember, in the world of communication, the only constant is change. So, let’s explore it together!

Neville Hobson
Updated: December 2024