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Author: Neville Hobson

  • The Hobson and Holtz Report – Podcast #693: March 4, 2013

    Intro: Congratulations to Steve Rubel as Edelman’s new Chief Content Strategist, FIR Book Review coming from Bob LeDrew of Andrea Weckerle’s “Civility in the Digital Age”, B2B Huddle scheduled for May 2: FIR will podcast keynote presentations, 10 percent discount…

  • In a crisis of reputation and trust, the personal touch is everything

    The horsemeat scandal in Europe continues at the centre stage of attention with more bad news appearing almost daily in lurid newspaper headlines like those above in some UK tabloids as more beef products contaminated with horsemeat are discovered in…

  • Enter the pop-up agency concept

    You’ve heard about the pop-up store: the retail outlet that appears one day – “popping up” – is there for a few days or perhaps weeks, often tied to an event of some kind, and then shuts down. The idea…

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  • Sentiment analysis and the challenges of content overload

    Last week, Socialbakers came to town with the London stop on their Socialbakers World Tour. The social media analytics company invited me to the London event to hear from CEO Jan Rezab presenting analysis on brand behaviours on Facebook, including…

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  • The Hobson and Holtz Report – Podcast #692: February 25, 2013

    Intro: Recording on Sunday Feb 24, experimenting with Diigo as an alternative to Delicious; Quick News: New York Times gamifies reading, why podcasting should be the PR consultant’s best friend, slow video delivery dooms your video views, ad creep reaches…