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Author: Neville Hobson

  • Vista system lockup could be fixed

    Late yesterday, Microsoft released a slew of updates for Windows Vista and Windows XP, as well as for versions of Microsoft Office. When I booted up my Vista desktop and XP laptop first thing this morning, both machines retrieved 12…

  • Writing a blog is about the 80-20 rule

    To demonstrate world-class expertise, says Jakob Nielsen, avoid quickly written, shallow blog postings. Instead, says the web usability guru, invest your time in thorough, value-added content that attracts paying customers. No doubt there are any number of quickly-written shallow blog…

  • Viral marketing for new Triumph motorbike

    British motorcycle maker Triumph has turned to viral marketing and social networking to promote its latest motorcycle, the Rocket III Classic, billed by Triumph as the world’s largest production motorbike. At the heart of Triumph’s social media marketing is a…

  • FIR Speakers & Speeches: Where Podcasting Fits in the Business World – July 9, 2007

    In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast. In this…

  • The Hobson & Holtz Report – Podcast #256: July 9, 2007

    Content summary: Shel in face-to-face conversation with Bryan Person and Sallie Goetsch about social media; iPhone PR strategy: anyone know what it is?; the Media Monitoring Minute with CustomScoop; Lee Hopkins reports on offline blog editors, email and social networks;…