Author: Neville Hobson

  • Is Crowd Mics the answer to making events truly engaging?

    Is Crowd Mics the answer to making events truly engaging?

    Such a familiar situation when you go to a conference: Ever been part of an audience and wanted to participate in a live event? Your options were limited: either raise your hand and project as far as your voice allows;…

  • The word on ad blocking

    The word on ad blocking

    I run ad blocking software in the browser on my computer that prevents ads appearing on most web sites I visit. Chrome is my default browser; as I sign in to my Google account in Chrome, and have it sync…

  • FIR #820: Marketing is shifting from agencies and moving in-house

    FIR #820: Marketing is shifting from agencies and moving in-house

    Intro: The final episode of The Hobson and Holtz Report is coming in September, and more news about changes in FIR; new FIR Interview coming this week; two new FIR Podcast Network shows about to debut: YouTubular Conversations with Harry…

  • FIR #819: The ad-blocking revolution is just months away

    Intro: Two new FIR Interviews coming this week; Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for…

  • FIR #818: Do we really have to take emoji seriously?

    FIR #818: Do we really have to take emoji seriously?

    Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30; Quick News: Twitter deletes tweets on DMCA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds…