Author: Neville Hobson
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The Hobson and Holtz Report – Podcast #792: January 26, 2015
Quick News: WhatsApp is now available on a web browser, Twitter wants its top users to stop sharing Instagram photos, Windows 10 will be a free upgrade, two new resources to be aware of: a LinkedIn competitor and an anonymous…
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Rays of light amongst the gloom in the 2015 Trust Barometer
If you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you’d be forgiven for thinking that things are bad if not dire everywhere. The report – marking the 15th consecutive year Edelman has…
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The Hobson and Holtz Report – Podcast #791: January 19, 2015
Intro: Eric Schwartzman joins Paul Gillin as new FIR B2B podcast co-host; story update: Marriott reverses WiFi hotspot plans; Quick News: Trade associations in DC spending more on PR than lobbying, the focus for Google Glass is business not consumer,…
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The Hobson and Holtz Report – Podcast #790: January 12, 2015
Quick News: A “deeply personal” picture of every consumer could be grabbed by futuristic smart gadgets says the FTC, executives expect to spend more on corporate citizenship, Intel CEO’s diversity promise, a dramatic rise in video content on Facebook; Ragan…
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Cluetrain evolved
Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher…