Category: Advertising
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Privacy, WhatsApp and Facebook: a matter of trust
WhatsApp has been getting a bit of stick this past week with news of changes to its terms and privacy policy that will allow the messaging service to share your usage behaviours and other data with Facebook. […] by coordinating…
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Facial recognition – a powerful ad tool or privacy nightmare?
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes
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How you communicate is as important as what you communicate
One of the foundational aspects of effective communication I’ve always believed in is to do with how you present your message to your intended audience. You may have a terrific story to tell but if you can’t attract attention to…
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Ad blocking: reaching a tipping point for advertisers, publishers and consumers
Last week, mobile operator Three UK announced it will block advertising on its network in a trial taking place in mid June. Three’s action marks a new milestone in long-running arguments about online advertising between the online advertising industry, individual…
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Consider the human side of robots
With all the talk about how robots will take everyone’s jobs and basically bring on the Apocalypse, it’s not hard to get worried. The robots haven’t just landed in the workplace – they’re expanding skills, moving up the corporate ladder,…