Category: AI
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AI and the End of Billable Hours
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital…
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The OpenAI upheaval: decoding the Sam Altman episode
Last Friday 17 November marked a pivotal moment in the AI industry, with the unexpected announcement by OpenAI that its CEO, Sam Altman, had been fired by the company’s board of directors. The surprise event has since spiralled into a…
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Claude Pro: First impressions of Anthropic’s paid AI chatbot
Artificial intelligence is all over the news right now with information, narratives and opinions plentiful if not bountiful on the pros and cons of AI. The hottest topic is generative AI, the subset of AI that, broadly speaking, is a…
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ChatGPT, Claude, Bing, or Bard?
How do four of the most prominent AI chatbots compare? That question was put to me recently by a friend who has a fair amount of scepticism about AI chatbots and was keen to know which one is best. Inevitably,…