Category: Artificial Intelligence
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Perspectives on Industry Trends and Implications for Communicators
In the October monthly episode 432 of our For Immediate Release podcast, Shel and I delve into six timely and thought-provoking topics relevant to communication professionals. The topics we discussed span the evolving roles of social media platforms in crisis…
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NotebookLM Drives AI Audio Conversations That Feel Human
Imagine having a personalised AI collaborator at your side who helps you do your best thinking. After sharing your documents with your personal AI, it becomes an instant expert in those sources so you can read, take notes, and collaborate…
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The Rise of Shadow AI is a Double-Edged Sword for Corporate Innovation
In the ever-evolving landscape of corporate technology, a new phenomenon is emerging that’s both thrilling and concerning: Shadow AI. This term refers to the growing trend of employees using consumer-grade AI tools without official company approval, a practice that’s rapidly…
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How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the…
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Understanding AI in the Context of History
It often seems that you can’t visit a website, read a newspaper, or use your smartphone without the touch of artificial intelligence. Everywhere you look, there is an article, an opinion, a video, or a blog post about AI and…