Category: Business
-
Idle thumbs: Why commuters are the best audience
A guest post by Simon Bailey, CEO of Axonix, an advertising technology company backed by Telefonica and Blackstone. Any marketer worth their salt knows all customers were not made equal, and that’s particularly true of commuters, where getting the bus…
-
Barclays expands contactless wearables
Bank launching key fobs, an updated wristband and stickers so that customers can pay for everyday items
-
#FC15 Call to Action: Let the journey begin
One of the difficulties for an event that’s intended to look at the future of communication is delivering on the promise and expectation established in the description of and communication about the event. FutureComms15 in London – hashtag #FC15 –…
-
Shell’s big QR code experiment
When I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our…
-
Dick Costolo: Twitter unfollows the leader as social milestones are missed
Slowing growth in user numbers and failure to capture a bigger slice of digital advertising revenue drove the departure of the chief executive