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Category: Communication

  • GSK and JNJ enter the corporate blogosphere

    Two of the world’s major pharmaceutical companies have launched public blogs that are intended to be channels to engage with US consumers on specific issues. The two companies – GlaxoSmithKline and Johnson & Johnson – have clear but different goals for…

  • Blame it on Brussels

    One of the things I love about conferences is meeting new and interesting people. One of the other things is connecting with people I know (as I mentioned the other day). On both counts, being in Brussels over the past…

  • On the road in Belgium and Holland

    Heading off to Brussels for the European Communication Summit. The two-day event began today but calendar conflicts mean I can’t get there until later today. Speaking tomorrow on the final panel of the conference. On Tuesday night, I’ll be in…

  • Grin and bear it with Vodafone roaming costs

    During the coming week, I’m travelling in Belgium and The Netherlands. First stop is speaking at the European Communication Summit in Brussels followed by a client meeting in The Hague. Just checking on a few things as part of my…

  • A dozen tips on brand-building with blogs

    There’s a great post by Darren Rowse at ProBlogger with advice on how to build your personal brand with a blog. Darren offers seven specific tips (read his post for the details on each one): Build trust Be personal Use story…