Category: Communication
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The Future of Work: Exploring Agentic AI
Artificial intelligence continues to evolve, bringing transformative technologies that reshape the workplace. Among the most exciting advancements is Agentic AI, a step beyond traditional AI systems. Unlike generative AI models like ChatGPT, which excel at creating content, agentic AI introduces…
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How to Edit Wikipedia the Right Way: Insights for Communicators
Wikipedia is undeniably one of the most important digital resources in existence. As the fifth most visited website globally, it shapes public perception, informs billions of users, and serves as a vital repository for AI training models. Its open, collaborative…
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Public Relations is at the Crossroads of Measurement and Standards
In the landscape of public relations, two critical issues continue to challenge our profession: the persistent use of Advertising Value Equivalency (AVE) as a measurement metric, and the ongoing debate about licensing PR practitioners. These seemingly disparate topics are, in…