Category: Communication
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Adding a face to the HSBC name could go a long way
Reputation is built on trust and, for HSBC Bank, that chain has been well and truly disconnected through the revelations of alleged dirty deeds in its private banking operation in Switzerland that say the bank helped a large number of…
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Is there such a thing as a British accent?
The British accent is the most attractive in the world according to a survey of 11,000 people globally, says a report in yesterday’s print edition of the Telegraph newspaper (and also in the online edition). The Telegraph’s concise report notes…
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Brian Solis and Chris Saad launch Context Matters podcast
A new voice joined the ranks of business podcasts this week in the form of Context Matters, a new audio podcast from Brian Solis and Chris Saad. The podcast’s focus is clear: Context Matters is a podcast featuring discussions at…
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Rays of light amongst the gloom in the 2015 Trust Barometer
If you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you’d be forgiven for thinking that things are bad if not dire everywhere. The report – marking the 15th consecutive year Edelman has…
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Cluetrain evolved
Nearly sixteen years ago, a manifesto was published that has had a profound influence on many people’s thinking and, indeed, behaviours when it comes to business communication and marketing. That publication was The Cluetrain Manifesto, a collection of 95 separate theses written by Christopher…