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Category: Ethics

  • Real beauty isn’t retouched says Dove

    One company that’s earned credibility for its open and authentic approach to brand marketing and communication is Unilever for its campaigns for the Dove personal care product range. Who can’t recall the ground-breaking Dove: Evolution video from 2006, showing image…

  • Underpinning how social you want your PR

    It was great to see tweets like this one from Lisa Pool as we concluded “How social do you want your PR?” at the headquarters of the Chartered Institute of Public Relations (CIPR) in London on January 24. The title…

  • A leadership call to action to build trust

    The broad decline in trust in business and political leadership we’ve seen over the past few years took a deep dive during the last twelve months as, today, less than a fifth of people believe that a business or government…

  • The toxic mix of legality, morality and reputation

    I first heard the phrase “It may be legal but is it moral?”in relation to the kerfuffle that blew up in the summer regarding the tax minimization activities of celebrities. What was happening – complex financial schemes to shelter income…

  • Curating Leveson

    I’m experimenting with getting to know Spundge, a content curation and publishing platform (which Craig Silverman talks about at length in the latest FIR Interview podcast I posted yesterday). Spundge is a lot about finding and filtering relevant content that…

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