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Category: FIR Podcast Network

  • FIR #819: The ad-blocking revolution is just months away

    Intro: Two new FIR Interviews coming this week; Quick News: A steady percentage of Americans continue to stay offline according to Pew, LinkedIn starts building a syndicated content network, what Millennials expect from employee communications, Snapchat tweak boosts traffic for…

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  • FIR #818: Do we really have to take emoji seriously?

    FIR #818: Do we really have to take emoji seriously?

    Intro: New FIR Podcast Network show: the Fellows Circle debuts live on July 30; Quick News: Twitter deletes tweets on DMCA grounds; consolidation in the social media space; Residence Inns lures Millennials with booze, food trucks, and augmented reality; LinkedIn adds…

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  • FIR #817: Sarcasm poses a challenge in sentiment analysis

    FIR #817: Sarcasm poses a challenge in sentiment analysis

    Sarcasm poses a challenge for computer algorithms in sentiment analysis: is relying on humans to make the final call the only way forward?; social by design: how Ogilvy leveraged the Chinese obsession for naming with an integrated advertising campaign for…

  • FIR #816: How Reddit and Subway have handled their crises

    Quick News: The Apple Watch and the rise of the personal cloud, chat apps continue to grow: New York Times delivers Papal visit news via WhatsApp; BBC considers move to make news channel online only, ALS plans to bring back…

  • FIR #815: Windows 10 and Challenges for Microsoft

    FIR #815: Windows 10 and Challenges for Microsoft

    An in-depth discussion on the challenges for Microsoft as it prepares to roll out Windows 10 in 190 countries and 111 languages starting on July 29, human curation and the art of content discovery: the new holy grail for PR…