Category: Innovation
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Barclays expands contactless wearables
Bank launching key fobs, an updated wristband and stickers so that customers can pay for everyday items
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Shell’s big QR code experiment
When I called in to a Shell station in Reading on Saturday to fill up my car with fuel, I noticed this banner attached to the side of the pump I was using. “Fill up and go here with our…
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Sprinklr raises $46m to build out an omnichannel offering: Experience Cloud
“Omnichannel” is a word to get used to as I expect we’ll hear this buzzword more and more as the technical marketing term to describe something relatively simple: the seamless customer experience. More on that in a minute. It’s a…
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Rays of light amongst the gloom in the 2015 Trust Barometer
If you glance through the 2015 Trust Barometer published by the Edelman PR firm on January 20, you’d be forgiven for thinking that things are bad if not dire everywhere. The report – marking the 15th consecutive year Edelman has…
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Making a QR code useful isn’t rocket science
A technology that’s often subject to much criticism is QR codes, those square symbols that enable a barcode scanning app on your smartphone to interpret the data they contain and deliver information to you when you scan them Much of…