Category: Marketing
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Volkswagen pranks its tarnished reputation on April Fool’s Day
In a time where misinformation, disinformation and outright fake news are features of our online landscapes that diminish trust, you’d think that brands (and Volkswagen in particular) would think twice – at least, think carefully – about actively doing anything…
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FIR 205: Are NFTs nifty or not?
The topic of NFTs – non-fungible tokens, to use its full name (one that confounds many people) – occupies a large part of the conversation in the March episode of For Immediate Release: The Hobson and Holtz Report that Shel…
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Subscribe or Follow a podcast: What’s in a word?
I subscribe to a lot of podcasts. Until now, I’ve never thought much about the word ‘subscribe’ and its meaning in the context of podcasts. To get a podcast, you subscribe to it. That’s the way it’s been since the…
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Get to know ‘non-fungible tokens,’ NFT for short
A phrase you’ll probably be hearing or reading about quite a bit in the coming weeks and months is ‘non-fungible tokens.’ I’d not come across it until I read a Reuters report about a guy who sold a 10-second video…
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FIR 204: Won’t you Join Us in our Clubhouse?
How safe is Clubhouse? asks Wired magazine in the latest critical look at the social audio service that appeared in April 2020 – less than a year ago. It’s attracting huge attention globally. Alongside the hype and hyperbole that have…