Category: Public Relations
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AI and the End of Billable Hours
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital…
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Lush, Social Media, and the Case for Walking Away
In early January, Facebook founder Mark Zuckerberg announced a major shift in Meta’s content moderation policy, starting in the United States with significantly scaling back efforts to combat misinformation and harmful content. At the time, I said this decision raises…
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The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding…
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How to Edit Wikipedia the Right Way: Insights for Communicators
Wikipedia is undeniably one of the most important digital resources in existence. As the fifth most visited website globally, it shapes public perception, informs billions of users, and serves as a vital repository for AI training models. Its open, collaborative…
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Public Relations is at the Crossroads of Measurement and Standards
In the landscape of public relations, two critical issues continue to challenge our profession: the persistent use of Advertising Value Equivalency (AVE) as a measurement metric, and the ongoing debate about licensing PR practitioners. These seemingly disparate topics are, in…