Category: Public Relations
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NATO’s Vision for Gen Z
The North Atlantic Treaty Organization (NATO) has taken an innovative approach to engaging with younger audiences through the creation of a graphic novel, “NATO 2099”. Published this year, 75 years after NATO’s founding, and set 75 years into the future,…
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Lessons From the CrowdStrike Crisis That Paralysed Our Digital World
Many users of Windows computers are familiar with the term ‘blue screen of death’, or BSOD. That’s what you get on your screen when the computer suddenly crashes (stops) due to an unexpected event on the PC. So the computer…
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When Ethics and Values Became Mere Words at the Post Office
The Post Office Horizon IT scandal, widely regarded as one of the gravest injustices in British legal history, exposed a profound crisis of ethics at the heart of a trusted institution. The scandal, which ruined the lives of over 700…
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Wikipedia and PR: Navigating a Complex Relationship
In an interview on the FIR Interviews podcast published last week, guest Bill Beutler told Shel Holtz and I that it’s essential for the PR industry to re-engage with the principles of ethical Wikipedia engagement. His insights serve as a…
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Wrapping up a Year of Innovation
As 2023 draws to a close, it’s a good time to reflect on the journey we’ve travelled this year at Ideas to Innovation, a business podcast I host for Clarivate. This year, we’ve delved into a diverse array of topics,…