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Category: Reputation

  • The bottom line on business morality, at Goldman Sachs or wherever

    The New York Times publishes an extraordinary op-ed today – the text of a resignation letter by Greg Smith, a Goldman Sachs executive director and head of the firm’s United States equity derivatives business in Europe, the Middle East and…

  • Twitter hashtags: spam magnets

    One of the most useful engagement tools for a conference is a Twitter hashtag. This little device, where a word is connected to the hash symbol (#) – known as a pound sign in the US – is a useful…

  • I bought a copy of the first edition of the Sun on Sunday

    I bought a copy of the first edition of the Sun on Sunday to see what the fuss is all about. A multiple first – it’s also the first time I’ve ever bought The Sun. It looks and feels like…

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  • Virgin Atlantic’s got it

    I saw this TV ad for Virgin Atlantic for the first time last night. The airline first used it in 2010. As you can probably tell, I don’t watch a lot of TV. :) It captured my imagination. Beautifully made.…

  • Trust in Twitter takes a knock

    If Twitter says a Twitter account is authentic, you trust it, don’t you? That little tick on a blue background you often see alongside accounts of prominent politicians, celebs and others is your symbol of confidence that the account belongs…