Category: Social Media
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YouTube: the global TV channel
I caught a few minutes of President Obama’s Google+ Hangout last night as it was streamed on YouTube. If you’ve done a Google+ Hangout video chat before, you’ll be familiar with the format and this was no different. Except, of…
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Social media: word of mouth at scale
Among some compelling metrics about Facebook’s contributions to Europe’s economies last year – led by $15.3 billion value and 230,000 jobs – is this description of social media by Facebook COO Sheryl Sandberg: […] She argued that we’re living in…
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FIR Interview: Walgreens Social Media Director Adam Kmiec
FIR co-hosts Neville Hobson and Shel Holtz interview Adam Kmiec, director of social media for Walgreens, the largest drug store chain in the US and a Fortune 50 company. Walgreens has engaged in the last 10 days or so in…
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Defining contemporary society
Best words I’ve seen in a very long time that paint a compelling picture of what anyone with an opinion has the potential to do today: “We have gone from a world split between gatekeepers and media “consumers” to a…
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Social Business – a history defined
It seems that everyone is talking about social business. Whether it’s IBM launching its SmartCloud for social business, or marketers developing their social business strategies for 2012, the term ‘social business’ means different things to different people. So what does…