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Category: Virtual Communities

  • Second Life: Reality not escapism

    Some interesting commentary about PR and Second Life from Steve Rubel in a brief Beet.tv interview I’ve just watched. On one point he makes, though, I just don’t agree. Steve says Second Life is all about escapism: […] any metaverse…

  • Cyworld’s global expansion

    Back in May, I watched a fascinating report on BBC TV about Cyworld, the virtual social network on the net in which 17 million South Koreans spend a lot of their time. That’s 35 percent of the country’s population of…

  • Real-world opportunities in Second Life

    Lest you think I’m addicted to the latest flavour of Kool-Aid with my recent commentaries about Second Life, this post isn’t to do with the fun times you can spend in world (see, I’m getting to know the lingo). This is…

  • Close encounters in Second Life

    I had a blast last night meeting up with some FIR listeners in Second Life. I’d mentioned in Monday’s show that I would be hanging out at the FIR store at 4pm GMT yesterday. So I did and bumped into…

  • How to understand Second Life’s potential

    More on the Second Life conference that took place on Friday: A transcript of the complete discussion has been posted, which includes panelists’ and participants’ commentaries Joseph Jaffe has a PowerPoint deck with some terrific annotated screenshots Mitch Joel’s latest…