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  • Aside, Business, Communication

    The Musk X effect, and other marketing stories

    By

    Neville Hobson

    •

    20 December 2023
    The Musk X effect, and other marketing stories

    Published this week on the Socially Unacceptable podcast is an episode where I joined the hosts, Chris Norton and Will Ockenden, as their guest. We recorded this episode in early October, now some two and a half months ago. There has been quite a lot of water under the bridge in that time, including my […]

    Full story: The Musk X effect, and other marketing stories
  • Communication, Hardware, Podcasting, Reviews, Software

    How to achieve audio excellence in podcasting

    By

    Neville Hobson

    •

    14 December 2023
    How to achieve audio excellence in podcasting

    When I started podcasting in January 2005, anyone’s expectations about audio quality didn’t matter much. Unless you were a radio station with a studio, what you could expect was pretty rough and ready audio quality, especially if you wanted to record remotely. Nearly twenty years later, the picture could not be more different. From its […]

    Full story: How to achieve audio excellence in podcasting
  • Aside, Politics, Society

    Unveiling the layers in the Covid-19 inquiry

    By

    Neville Hobson

    •

    27 November 2023
    Unveiling the layers in the Covid-19 inquiry

    In the wake of the Covid-19 global health crisis in 2020-22 that reshaped our world, the United Kingdom has embarked on an ambitious and crucial endeavour: the Covid-19 public inquiry. Announced in May 2021 by then Prime Minister Boris Johnson, this independent public inquiry delves into the UK government’s response to the coronavirus pandemic, aiming […]

    Full story: Unveiling the layers in the Covid-19 inquiry
  • AI, Aside, Technology

    The OpenAI upheaval: decoding the Sam Altman episode

    By

    Neville Hobson

    •

    20 November 2023
    The OpenAI upheaval: decoding the Sam Altman episode

    Last Friday 17 November marked a pivotal moment in the AI industry, with the unexpected announcement by OpenAI that its CEO, Sam Altman, had been fired by the company’s board of directors. The surprise event has since spiralled into a media maelstrom. Over the weekend, rumours and speculation flooded both social and mainstream media, with […]

    Full story: The OpenAI upheaval: decoding the Sam Altman episode
  • Advertising, Communication, Ethics, Reputation, Social Networks

    The hate speech problem on X: a test of conscience for users and brands

    By

    Neville Hobson

    •

    18 November 2023
    The hate speech problem on X: a test of conscience for users and brands

    I’ve often wondered what event would happen, or what tipping point would be reached, for people to abandon ship on X formerly known as Twitter. Since being acquired by Elon Musk in October 2022, the social network’s decline that has been going on for a number of years has accelerated in terms of, well, everything: […]

    Full story: The hate speech problem on X: a test of conscience for users and brands
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