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Full story: How robust will the screen be in the next-gen Galaxy Z Flip foldable phone?It’s fair to say that the Samsung Galaxy Z Flip 4 foldable smartphone has greatly changed how I use a mobile phone. It’s not just the foldable aspect even though I get a huge kick out of using the Flip 4 for Zoom or WhatsApp video calls where the L-shape I fold the phone into lets me sit it on a table and enjoy real hands-free chats. I bought mine in August 2022, an upgrade from a Z Flip 3…
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Full story: A Nostalgic Journey through the Rise and Demise of the BlogrollIn the early days of the twenty-first century, when the term “social media” was but a whisper in the digital wind, blogrolls played an instrumental role in the development of online communities. A blogroll – a curated list of links to other blogs that a blogger would include on their blog – enabled bloggers to create a web of interconnected relationships, fostering discussion and exchanging ideas. Today, though, you’d be hard-pressed to find a useful blogroll on any worthwhile blog,…
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Full story: Twitter verification means little nowFor many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes to the verification programme that are in process. These changes to verification and the meaning of the blue checkmark have left many questioning the whole point of Twitter and the overall purpose of the verification programme. In the beginning… Twitter…
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Full story: Can we finally ditch AVE in PR please?Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating the value of PR efforts by calculating the cost of an equivalent amount of advertising space or time in the same media outlet and comparing the two. Unfortunately, AVE refuses to go away entirely as some in the industry still…
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Full story: Bill Gates: the Age of AI has BegunLast week, Bill Gates published a lengthy essay about artificial intelligence and what he believes it heralds for humanity and the world. He introduced his story by recounting what he had witnessed last year with the results of a challenge he had set the team at OpenAI with an AI chatbot model they were developing. He said: I knew I had just seen the most important advance in technology since the graphical user interface [in 1980]. In November 2022, OpenAI…
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