NevilleHobson .com – Page 22 – nevillehobson.com

Aside, Mobile

How robust will the screen be in the next-gen Galaxy Z Flip foldable phone?

By

Neville Hobson

•

20 April 2023

It’s fair to say that the Samsung Galaxy Z Flip 4 foldable smartphone has greatly changed how I use a mobile phone. It’s not just the foldable aspect even though I get a huge kick out of using the Flip 4 for Zoom or WhatsApp video calls where the L-shape I fold the phone into […]
Full story: How robust will the screen be in the next-gen Galaxy Z Flip foldable phone?
Blogging, Communication, Social Media, Society

A Nostalgic Journey through the Rise and Demise of the Blogroll

By

Neville Hobson

•

16 April 2023

In the early days of the twenty-first century, when the term “social media” was but a whisper in the digital wind, blogrolls played an instrumental role in the development of online communities. A blogroll – a curated list of links to other blogs that a blogger would include on their blog – enabled bloggers to […]
Full story: A Nostalgic Journey through the Rise and Demise of the Blogroll
Communication, Reputation, Social Media, Twitter

Twitter verification means little now

By

Neville Hobson

•

2 April 2023

For many people, the blue checkmark on Twitter has been synonymous with credibility, influence, and social status. For others, it’s a vanity project with no real value to anyone, a broad sentiment that might grow in the face of changes to the verification programme that are in process. These changes to verification and the meaning […]
Full story: Twitter verification means little now
Communication, Public Relations, Reputation

Can we finally ditch AVE in PR please?

By

Neville Hobson

•

29 March 2023

Some years ago, Advertising Value Equivalency (AVE) was a hot topic in PR industry discussion. The discussion focused on an increasingly widely-held view that AVE is a discredited measurement metric for public relations. AVE refers to the practice of estimating the value of PR efforts by calculating the cost of an equivalent amount of advertising […]
Full story: Can we finally ditch AVE in PR please?
Aside, Technology

Bill Gates: the Age of AI has Begun

By

Neville Hobson

•

28 March 2023

Last week, Bill Gates published a lengthy essay about artificial intelligence and what he believes it heralds for humanity and the world. He introduced his story by recounting what he had witnessed last year with the results of a challenge he had set the team at OpenAI with an AI chatbot model they were developing. […]
Full story: Bill Gates: the Age of AI has Begun