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Full story: Lush shows it’s time for an anti social media policyAt the dawn of the social media age fifteen and more years ago, everything was about blogs. This was the time just before Facebook, before Twitter, even before YouTube, when blogs started to gain momentum from the early-to-mid 2000s when businesses began exploring this new media model and considered the opportunities and risks it presented […]
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Full story: Metaverse: how Facebook rebrand reflects a dangerous trend in growing power of tech monopoliesFacebook’s rebranding as Meta has been seen by many as the company’s latest attempt at corporate crisis control. The social media giant has been publicly attacked for creating an environment that fosters far-right extremism and violating individuals’ data privacy. Yet it also represents an attempt to rebrand the growing power of tech monopolies to shape […]
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Full story: Windows 11 makes its glorious public debutToday, October 5, Microsoft makes Windows 11, a new version of Windows, publicly available. Over the coming nine months or so, it will be available as a free update in Windows Update on computers everywhere running Windows 10. Unlike previous versions of Windows, Windows 11 has taken only three months to go from first public […]
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Full story: September 11 rememberedToday marks the 20th anniversary of the infamous terrorist attacks in the United States on September 11, 2001. Today, people around the world will pause to remember 9/11 – that terrible day twenty years ago. Almost 3,000 people from 90 countries lost their lives when two hijacked planes were crashed into the twin towers of […]
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Full story: Why your communication goal must be smart and measurableAs every communicator knows you start your communication plan with a measurable goal, one that lets you demonstrate whether or not the outcome of executing on your plan achieved the goal you established. To be genuinely worthwhile, though, a goal needs to be much more than that. It also needs to be smart. Rather, SMART: […]
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