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Full story: Augmented reality: overlay your world
Is augmented reality the Next Big Thing, asks AdWeek. […] The biggest hope for the field moving into useful, mainstream applications is in the mobile arena. Acrossair created a mini sensation with the release of a video clip showing its mobile subway finder. It uses the new iPhone’s video camera and location technology to provide […]
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Full story: Messages from unreal people
This graph illustrates a point I’ve often wondered about email marketing – too many people who do it seem wholly without care about who they’re reaching out to. Now add ‘clueless’ to what you think of email marketers. According to Emailing in the Dark: What European Email Marketers Don’t Understand about Deliverability, a survey by […]
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