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  • Business, Employee Communication, Marketing, Public Relations, Reputation, Workplace

    The risk of reputation destruction

    By

    Neville Hobson

    •

    9 April 2009

    It’s a bit of a macabre topic, one that wouldn’t readily spring to your mind: the Corporate Manslaughter and Corporate Homicide Act, which came into effect in the UK a year ago, aims to ensure organizations are held to account if a fatal accident is caused by “gross failings” by managers. Organizations convicted of corporate killing can face fines of up to 10 per cent of their turnover. But a report in the Financial Times says that organizations face a…

    Full story: The risk of reputation destruction
  • Business, Communication, Humour, Society

    Create or die

    By

    Neville Hobson

    •

    8 April 2009

    I’ve been thinking about this new cartoon from Hugh MacLeod on and off since I saw it yesterday. Hugh’s gapingvoid cartoons always make you think. I remember when I first discovered Hugh’s cartoons and that you could get one on your business cards. And then, you could get one on a t-shirt. Heh, create or die. :) Looks like Hugh is including this new one is his next batch of limited-edition prints.

    Full story: Create or die
  • Business, Communication, Social Media, Social Networks, Society, Trends, Twitter, Web

    Twitter’s explosive worldwide growth

    By

    Neville Hobson

    •

    8 April 2009

    Data published yesterday by comScore Media Metrix shows that growth in the number of people who use Twitter continues non stop and the micro-blogging service now has nearly 10 million users worldwide. According to comScore: […] Worldwide visitors to Twitter approached 10 million in February, up an impressive 700+% vs. year ago. The past two months alone have seen worldwide visitors climb more than 5 million visitors. U.S. traffic growth has been just as dramatic, with Twitter reaching 4 million…

    Full story: Twitter’s explosive worldwide growth
  • Communication, Experiences, Games, Innovation, Marketing, Software, Web, Workplace

    The army’s first-person shooter recruiter

    By

    Neville Hobson

    •

    7 April 2009

    With its mixture of live-action video featuring real soldiers in combat and a first-person shooter games interface, Start Thinking Soldier is a powerful indicator of what it might be like as a soldier in a combat situation, presented in a way likely to appeal to an age group the British Army is targeting: mid teens to mid 20s. The game is one part of an integrated recruitment campaign embracing television, radio, print, direct mail and online, as digital agency Skive…

    Full story: The army’s first-person shooter recruiter
  • Business, Communication, Social Media, Technology, Workplace

    Dell’s Pearson now Blog Council president

    By

    Neville Hobson

    •

    7 April 2009

    There’s big news at the Blog Council, said Andy Sernovitz in an email today: Blog Council Announces Dell’s Bob Pearson To Join As President Goal is to accelerate sharing of best practices and build social media as a discipline utilized throughout the Fortune 1000 The Blog Council, the world’s leading forum for large companies to share best practices in social media, announced that Bob Pearson has left Dell to become its new President. Pearson was previously Vice President of Communities…

    Full story: Dell’s Pearson now Blog Council president
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