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Advertising, Business, Communication, Ethics, Professional Development, Public Relations, Trends

The end of AVE in PR?

By

Neville Hobson

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22 May 2017

If there’s one phrase guaranteed to generate debate in the PR business, it’s ‘advertising value equivalence,’ AVE for short. In simple terms, AVE looks at the volume of space an editorial article takes in a print publication, or the amount of time an editorial audio or video segment plays, and equates its value to the […]
Full story: The end of AVE in PR?
Communication, Experiences, Software, Trends, Web

Opera: a good browser alternative to Google Chrome

By

Neville Hobson

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21 May 2017

For much of the past decade, I’ve been a champion of Google Chrome. It’s been my browser of choice not only on the PC and Mac desktops but also across all my Android mobile devices. I’ve now switched to a different browser, and the switch may well be long-term if not permanent. That browser is […]
Full story: Opera: a good browser alternative to Google Chrome
Business, Communication, Employee Communication, Politics, Public Relations, Society, Software, Technology, Web, Workplace

Cyberattack: The lack of serious intent for the NHS is not a role model

By

Neville Hobson

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15 May 2017

One of the lingering impressions I have of the NHS is of an organization that’s cornered the market in laser-printer labels. That’s not to criticise or belittle an incredible public service in the UK that, in my experience, offers outstanding healthcare services at zero or low cost to patients. The provision of care is peerless; […]
Full story: Cyberattack: The lack of serious intent for the NHS is not a role model
Communication, Mainstream Media, Online Media, Public Relations, Social Media, Social Networks, Society, Software, Technology, Trends, Web

How to play your part in fighting fake news

By

Neville Hobson

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9 May 2017

One of the scourges of modern connected times is the rise of so-called fake news, a phenomenon that’s invasive and pervasive and a driver of distrust about what you read, see and hear online as well as fear, uncertainty and doubt about the sources that publish it. And not only such reactions upon immediate discovery, […]
Full story: How to play your part in fighting fake news
Business, Communication, Events, Professional Development, Social Media

Call for entries for UK Social Media Communications Awards 2017

By

Neville Hobson

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6 May 2017

For seven successive years, the UK Social Media Communications Awards contest (hashtag: #somecomms) has been a benchmark of good and best practices in the roles and uses of social media in organisational communication. This week, organisers Don’t Panic Events announced the call for entries for the eighth annual competition: The UK Social Media Communications Awards […]
Full story: Call for entries for UK Social Media Communications Awards 2017