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Communication, Europe, Events, Politics, Public Relations, Society

Please stay, please go – Europeans make their case to UK voters

By

Neville Hobson

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22 June 2016

Letters: Europe will be what we make it and Europe can only be built with the intelligence, the help and the might of Britain
Full story: Please stay, please go – Europeans make their case to UK voters
Communication, Europe, Events, Experiences, Leadership, Politics, Public Relations, Society

A clear case for ‘Remain’ in the EU referendum vote

By

Neville Hobson

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19 June 2016

The simple cartoon above by Will Dawburn sums up many people’s feelings about political campaigning on the EU Referendum that we’ll be voting on in four days’ time, on Thursday June 23. For me, most communication by the Stronger In and Vote Leave campaigns, by other campaigners, by (a biased) mainstream media, by many politicians, […]
Full story: A clear case for ‘Remain’ in the EU referendum vote
Advertising, Communication, Europe, Innovation, Marketing, Politics, Public Relations, Society

How you communicate is as important as what you communicate

By

Neville Hobson

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13 June 2016

One of the foundational aspects of effective communication I’ve always believed in is to do with how you present your message to your intended audience. You may have a terrific story to tell but if you can’t attract attention to gain interest that leads to your desired action, you’ve most probably wasted your time and […]
Full story: How you communicate is as important as what you communicate
Business, Communication, Society, Technology, Trends, Web, Workplace

A tour through Mary Meeker’s 2016 internet trends report

By

Neville Hobson

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8 June 2016

One publication that’s eagerly awaited by anyone looking for the big-picture view on internet trends in the coming few years, backed up by credible and authoritative facts and figures, was published on June 1. The 2016 edition of venture capitalist Mary Meeker’s annual Internet Trends report addresses a wide range of major trends, including the […]
Full story: A tour through Mary Meeker’s 2016 internet trends report
Artificial Intelligence, Business, Communication, Experiences, Innovation, Marketing, Mobile, Society, Software, Technology, Virtual Communities, Wearable Tech, Web

Hyper reality: merging physical and virtual realities

By

Neville Hobson

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3 June 2016

Augmented reality will be a huge part of our individual and collective experiences in the not too distant future. Our daily lives will be like a journey in virtual reality except in actual reality, immersively overlaid with personalized information that we will engage with, where everything we do is part of a giant contest that […]
Full story: Hyper reality: merging physical and virtual realities