Tag: generative AI
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NotebookLM Drives AI Audio Conversations That Feel Human
Imagine having a personalised AI collaborator at your side who helps you do your best thinking. After sharing your documents with your personal AI, it becomes an instant expert in those sources so you can read, take notes, and collaborate…
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How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the…
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Understanding AI in the Context of History
It often seems that you can’t visit a website, read a newspaper, or use your smartphone without the touch of artificial intelligence. Everywhere you look, there is an article, an opinion, a video, or a blog post about AI and…
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The Promise and Peril of Sora Text-to-Video
In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality…
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Claude Pro: First impressions of Anthropic’s paid AI chatbot
Artificial intelligence is all over the news right now with information, narratives and opinions plentiful if not bountiful on the pros and cons of AI. The hottest topic is generative AI, the subset of AI that, broadly speaking, is a…