Tag: innovation
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How to Enhance Brand Measurement with the New ‘Share of Model’ Marketing Metric
A compelling new concept in marketing metrics could be the next level in marketing measurement as AI adoption grows: the “share of model.” This AI-focused metric measures brand visibility and associations within AI-generated content by tracking brand mentions in the…
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The Promise and Peril of Sora Text-to-Video
In the constantly-evolving landscape of AI-assisted content creation, OpenAI’s latest innovation, Sora, represents a seismic shift. This text-to-video generative AI creator is not just another step forward; it’s a leap into a future where the boundaries between imagination and reality…
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Key Themes in my Writing Agenda for 2024
During the Christmas/New Year break, as I considered what topics I might explore in this blog in 2024, I reflected back to remind myself of what I’ve been writing about in 2023. Given the blog’s broad embrace of being “at…
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Wrapping up a Year of Innovation
As 2023 draws to a close, it’s a good time to reflect on the journey we’ve travelled this year at Ideas to Innovation, a business podcast I host for Clarivate. This year, we’ve delved into a diverse array of topics,…
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Samsung Galaxy Z Flip 5: A giant leap forward
It’s hard to avoid the hype and buzz about the Samsung Galaxy Z Flip 5 foldable smartphone that’s been building over the past few months. It reached a crescendo before, during and in the days following Samsung’s huge “Galaxy Unpacked”…