Tag: Media
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Key Themes in my Writing Agenda for 2024
During the Christmas/New Year break, as I considered what topics I might explore in this blog in 2024, I reflected back to remind myself of what I’ve been writing about in 2023. Given the blog’s broad embrace of being “at…
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Social media stars breaching rules on promoting brands, watchdog says
The Guardian reports on a rise in complaints to the Advertising Standards Authority (ASA), the UK advertising regulator, who says ‘influencers’ on social media sites such as Instagram and Twitter fail to declare that they are being paid to publicise products.…
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#Hashtag10: the best hashtag fails in a decade
How did we manage before Twitter? is a question I often hear, asked by a range of different people from casual personal users to immersed influence marketers. I’ve found it a great tool over the past decade to help me…
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Facial recognition – a powerful ad tool or privacy nightmare?
It may sound like science fiction but tech that identifies VIP shoppers could soon be used for customer loyalty schemes
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Lights, camera, action: the unexpected rise of live online video
Facebook and Twitter are no longer simply text platforms but mobile video channels battling to turn consumers away from TV