In this FIR Interview, Shel Holtz talks with Lee Aase about the origins of social media at Mayo Clinic, the role of Legal and other departments in supporting his efforts within the conservative and highly-regulated healthcare environment, and the launch of Mayo’s latest social media property, a culture-focused blog.

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About our Conversation Partner

Lee Aase is manager of Syndication and Social Media for Mayo Clinic. His team’s focus is developing quality medical news resources for mainstream media, and using social media applications to create more in-depth, extended relationships directly with key stakeholders. You can see examples of Mayo Clinic’s social media offerings through the Mayo Clinic News Blog or at Sharing Mayo Clinic.

By night, Lee is Chancellor of Social Media University, Global (SMUG), a free online higher education institution that provides practical, hands-on training in social media for lifelong learners.

Prior to joining Mayo Clinic in 2000, Lee spent more than a decade in political and government communications at the local, state and federal level. He received his BS in Political Science from Mankato (Minn.) State University in 1986.

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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)