Category: For Immediate Release
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AI and the End of Billable Hours
The public relations industry is undergoing a fundamental shift, driven by the rapid rise of AI-powered tools that automate and accelerate many core functions of agency work. In our recent FIR Interviews podcast, Steve Rubel – a pioneer in digital…
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Bluesky’s Growth Surge: A Social Media Phenomenon in Progress
Bluesky continues to impress as the social network’s user count reaches 30 million. This marks a significant leap from the platform’s already notable growth when I last wrote about Bluesky in November 2024. Then, it hit 20 million users following…
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20 Years of FIR: A Podcasting Journey
Two decades ago, podcasting was a nascent experiment. Today, it’s a mainstream medium that shapes conversations, elections, and industries. For Shel Holtz and me, our For Immediate Release podcast has been both a witness to and a driver of that…
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The Ethics of PR: Lessons from the Blake Lively Smear Campaign
Astroturfing, smear campaigns, and social media manipulation — ethically dubious tactics that not only overshadow the valuable work of PR professionals but also erode public trust and challenge the very integrity of our industry. This could describe the controversy surrounding…
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The Future of Work: Exploring Agentic AI
Artificial intelligence continues to evolve, bringing transformative technologies that reshape the workplace. Among the most exciting advancements is Agentic AI, a step beyond traditional AI systems. Unlike generative AI models like ChatGPT, which excel at creating content, agentic AI introduces…