Content summary: FPRA Blog Week begins; IABC conference blog launches today; update on the FIR listener survey; GM’s grassroots ad campaign for the Chevy Tahoe; the consequences of being quick on the draw in blogging press releases; David Phillips reports; BBC blog network launched; Lee Hopkins reports about nobodies; listeners’ comments discussion (FIR on social media, women PR bloggers, bloggers breaking stories); the music.

Show notes for April 10, 2006

Welcome to For Immediate Release: The Hobson & Holtz Report, a 74-minute podcast recorded live from Amsterdam, The Netherlands, and Concord, California, USA.

Download the file here (MP3, 30MB), or sign up for the RSS feed to get it and future shows automatically. (For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon).

Listen to this podcast now:

In This Edition:

Intro:

• 00:29 Neville introduces the show; what the show’s about; show notes
• 01:37 FPRA Blog Week 2006 starts today
• 03:15 The IABC 2006 international conference – the first podcast is available from the new conference blog which launches today
• 08:07 An update on the FIR listener survey – a tremendous response so far

News and Commentary:

• 13:21 GM’s grassroots ad campaign for the Chevy Tahoe – with lots of views, who’s got the best take and what does GM say?
• 23:04 Steve Rubel was quick on the draw – the consequences of rapid posting a press release
• 28:18 David Phillips reports from Wiltshire, England – in PR we don’t spend much time surrounded by our peers with an
  opportunity to let the conversation go where it will: a shame because the rewards are stunning
• 33:21 The BBC launches a blog network – find and talk to the BBC’s bloggers
• 42:38 David Murray shouts out!
• 42:58 From Our Correspondent Down Under: Lee Hopkins – the nobodies: how to create a global project management tool in 72 hours (illustrating the very essence of social networking, says Linda Zimmer)

Listeners’ Comments Discussion:

• 54:03 Marcel de Ruiter has an idea for a FIR episode about social media
• 58:01 Kami Huyse on the under-representation of women PR bloggers
• 62:57 Olivier Blanchard says if a blogger breaks a story before mainstream media, there’s a PR firm somewhere that isn’t doing its job

Outro:

• 66:29 Shel wraps the show; let us know your views about today’s discussions; how and where to send your comments; where to find the show notes
• 69:23 Outro podsafe music from Podsafeaudio.com – Daydream by Robin Stine

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the home page for info. If you have comments or questions about this show, or suggestions for our future shows, email us at fircomments@gmail.com, or call the Comment Line at +1 206 222 2803. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

So, until Thursday April 13…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)