From the CMO Summit at the 2006 Innovative Marketing Conference in New York, produced by Corante and Columbia Business School’s Center on Global Brand Leadership.

Opening keynote speaker Russ Klein, Executive Vice President and Chief Marketing Officer of Burger King Corporation, expands on a theme he introduced called “social currency” – an evolution of word-of-mouth into a real-time and ongoing collective conversation in the marketplace.

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(First published in the marketing blogjam at FC Now, the Fast Company weblog.)