In June 2007, How to Do Everything with Podcasting was published. Written by FIR co-hosts Shel Holtz with Neville Hobson, the book walks you step by step through the process of creating, broadcasting and promoting your own podcast.

In this FIR Speakers & Speeches podcast, Shel and Neville read a complete chapter from the book – “Chapter 20: Where Podcasting Fits in The Business World.”

This chapter is the introduction to Part 5 of the 360-page book, “Use a Podcast as a Business Communication Tool,” covering business podcasting today, podcasting as a marketing supplement, podcasting’s advantages and the regulatory argument.

More information about the book at the companion website:
www.everythingwithpodcasting.com.

[From our sponsor: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com]

Download the 22-minute conversation here (MP3, 10Mb), or sign up for the Speakers & Speeches RSS feed to get it and future podcasts automatically. For automatic synchronization with your iPod or other digital player, you’ll also need a podcatcher such as the free Juice, DopplerRadio, iTunes or Yahoo! Podcasts, or an RSS aggregator that supports podcasts such as FeedDemon. To receive all For Immediate Release podcasts including the twice-weekly Hobson & Holtz Report, sign up for the full RSS feed.

If you have comments or questions about this podcast, or suggestions for future podcasts, email us at fircomments@gmail.com; or call the Comment Line at +1 206 222 2803 (North America) or +44 20 8133 9844 (Europe); or Skype: fircomments; or comment at Twitter: twitter.com/FIR; or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Podsafe intro music – On A Podcast Intrumental Mix (MP3, 5Mb) by Cruisebox.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)