Content summary: Next FIR Live on Aug 23; update on PR Week blog contest; discussion: Is PR dead? Oh, God, not again…; the Media Monitoring minute with CustomScoop; News That Fits – Inc magazine study on US company adoption of social media, unique medical simulation in Second Life; Michael Netzley reports on Singapore’s Social Media Breakfast 3; listeners’ comments discussion and FIR Friendfeed round-up; music from Manda and The Marbles; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 18, 2008: A 60-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #372 show notes at The New PR Wiki (link to come)

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

So, until Thursday August 21…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)