Maggie Fox and Geoff Livingston announced on August 27 that the previously-announced acquisition of Livingston Communications by The Social Media Group will not be moving forward. In this brief interview, they address the reasons for calling off the deal and their approach to communicating the decision.

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About our Conversation Partners

Maggie-GeoffMaggie Fox is the founder of Social Media Group, specializing in social media consulting from its base on Ontario, Canada. Geoff Livingston is founder of Livingston Communications, focusing on social media consulting from Washington, D.C. More detailed biographies are available from our last interview.

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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)