In the wake of several high-profile posts suggesting startup CEOs can do their own PR just as effectively as a professional, we’ve put together a panel to discuss just what value startups get from working with agencies. The panel includes (in addition to hosts Shel Holtz and Neville Hobson):

• Rob Lane, CEO, Overlay TV (and several previous startups)
• Mike Manuel, PR practitioner, Voce Communications
• Sherilynne Starkie, PR practitioner, Strive Public Relations
• Katie Paine, KD Paine & Partners, PR measurement guru

There may be additional panelists added as the segment approaches.

The panel discussion will be hosted on FIR’s BlogTalk Radio channel on Friday, November 7 at 10am Pacific, 1pm Eastern, and 6pm in London. As with all BlogTalk Radio shows, you’ll have the opportunity to call in and add your own perspectives or ask questions of the panelists. Just call +1 347 324 3723 (US number) during the show. You can also listen to the show by dialing in to that same number, or by visiting the site and clicking the listen button.

We hope you’ll join us! But even if you can’t make it, the show will be archived on BlogTalk Radio and issued as a regular FIR Hobson & Holtz Report episode.

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)