Content summary: Win free entry to Next09 in FIR Listener Contest; Michael Netzley reports from Singapore on young Asians driven by media and music; the Media Monitoring Minute with CustomScoop; Eric Schwartzman interviews Los Angeles Times veteran, author, LAObserved.com blogger and UCLA online newsroom editor-in-chief Kevin Roderick; News That Fits: value trend tests brand loyalty, truth in social media marketing, when the bread is rising and the ball is flying and the meerkat is asking Twitter lets you know, Web 2.0 ways for companies to build brand awareness; listeners’ comments discussion and Friendfeed FIR Room round-up; music from Donna the Buffalo; and more.

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For Immediate Release: The Hobson & Holtz Report, for April 6, 2009: A 62-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #437 show notes at The New PR Wiki

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So, until Thursday April 9…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)