How time flies – a week’s gone by since the Dell B2B Social Media Huddle that took place at Dell UK’s headquarters in Bracknell on December 7.
Well over 80 people had registered for the free event which Kerry Bridge at Dell and I had organized. More than 50 showed up – not a bad number considering the event was free, it was an early Monday start, and it was raining cats and dogs.
It meant we had a group of people who really wanted to be there.
There are some great reviews that people have written, including:
- Dell B2B Social Media Huddle Part 2 – Community Matters by Sharon Richardson
- Dell B2B Social Media Huddle Part 1 – Trends by Sharon Richardson
- Dell Huddle – Business 2 Business Social Media Redux by Benjamin Ellis
- The Social Media Business Case? by Benjamin Ellis
- Review: Dell B2B Social Media Huddle by Matt Bamford Bowes
- The B2B social media challenge #dellb2b by Danny Whatmough
Benjamin took some terrific photos, all on Flickr, including the one you see above of Kerry and me.
Interesting views in some of those blog posts commenting on the lack of material or examples that are specifically social media from a business-to-business perspective, with much being presented as B2B actually being B2C. This suggests a couple of things to me: there is a lack of actual examples (likely) and that there’s little real difference in how you use social media in B2B and B2C (also likely).
One other thing that struck me on the day was how far we still have to go to help people in companies really see what social media can (and cannot) do for them. Educating, guiding and mentoring people on topics like social media for business is becoming ever more important.
A phrase I mentioned in my presentation at the start of the day – ghost blogging – prompted some passionate discussion away from the event including by Stuart Bruce, who was there, and Vikki Chowney. It’s a topic that undoubtedly will continue to draw passionate opinion, and on which there’s unlikely to be a clear-cut conclusion any time soon.
Overall, it was a terrific event, clearly a sentiment shared by many of the people who attended as well as many remotely via the #dellb2b Twitter chat. We’ve had some great feedback so far in the post-event survey we’ve asked participants to take (more on that in a later post).
Some of the presentation decks are available for viewing and download from Dell at Slideshare (they’re the ones that start with ‘B2B’ in their titles).
So what’s next? Well, we’re planning another one. From my point of view, working with Kerry is a real pleasure and it will be great to plan a follow-up event for later in calendar Q1 2010. Much depends on the feedback we get which, as I mentioned, is already highly encouraging for doing another one.
Stay tuned!
28 responses to “B2B social media: a long road but worth the trip”
Twitter Comment
[Blog] B2B social media: a long road but worth the trip [link to post] #fb #in #dellb2b
– Posted using Chat Catcher
Neville discusses B@B social media http://bit.ly/5t8abF
[…] This post was mentioned on Twitter by Neville Hobson and prblogs, communicateasia. communicateasia said: Neville discusses B@B social media http://bit.ly/5t8abF […]
Twitter Comment
Neville discusses B@B social media [link to post]
– Posted using Chat Catcher
Twitter Comment
Great round-up by @jangles on the recent social media meet-up at Dell, even more gutted that I wasn’t able to make it.[link to post]
– Posted using Chat Catcher
Twitter Comment
RT @jangles: [Blog] B2B social media: a long road but worth the trip [link to post] #fb #in #dellb2b <- well worth a read – Posted using Chat Catcher
Twitter Comment
B2B Social Media – A long road but worth the trip: [link to post] via @jangles
– Posted using Chat Catcher
[…] Neville Hobson, Neil Denny, Joining Dots and SocialOptic […]
Funny we had the same conclusions about the b2b/b2c focus Neville. I’m not sure I agree there is little real difference. But then again, there are lots of differences between different b2c campaigns.
A great day and looking forward to the next one!
Twitter Comment
RT @jangles B2B social media: a long road but worth the trip [link to post] #fb #in #dellb2b
– Posted using Chat Catcher
B2B social media blog: a long road but worth the trip http://tinyurl.com/ybx7qs9 #yam #in #dellb2b (by @jangles)
RT @KerryatDell: B2B social media blog: a long road but worth the trip http://tinyurl.com/ybx7qs9 #yam #in #dellb2b (by @jangles)
Twitter Comment
B2B social media blog: a long road but worth the trip [link to post] #yam #in #dellb2b (by @jangles)
– Posted using Chat Catcher
RT @the_meshed: B2B Social Media – A long road but worth the trip: http://bit.ly/8hyiKz via @jangles
Twitter Comment
RT @the_meshed: B2B Social Media – A long road but worth the trip: [link to post] via @jangles
– Posted using Chat Catcher
Twitter Comment
RT @KerryatDell: B2B social media blog: a long road but worth the trip [link to post] #yam #in #dellb2b (by @jangles)
– Posted using Chat Catcher
B2B social media: a long road but worth the trip | NevilleHobson.com: How time flies – a week's gone by since the… http://bit.ly/6v1CHK
Twitter Comment
B2B social media: a long road but worth the trip | NevilleHobson.com: How time flies – a week’s gone by since the… [link to post]
– Posted using Chat Catcher
B2B social media: a long road but worth the trip http://ow.ly/LUcO #socialmedia
B2B social media: a long road but worth the trip http://tr.im/HBs9 #socialmedia #pr #journalismus Vorwiegend rund um Dell #case
Twitter Comment
B2B social media: a long road but worth the trip [link to post] #socialmedia #pr #journalismus Vorwiegend rund um Dell #case
– Posted using Chat Catcher
[…] the RSS 2.0 Feed. Subscribe by RSS Or subscribe by email: My Recent LinksB2B social media: a long road but worth the trip December 14, 2009 The B2B social media challenge #dellb2b December 13, 2009 Ghost blogging: Just […]
B2B social media: a long road but worth the trip | NevilleHobson.com http://bit.ly/4B4hDS
B2B social media: a long road but worth the trip by @jangles http://bit.ly/6fKqAv
NevilleHobson.com: B2B social media: a long road but worth the trip http://tinyurl.com/y9hzjsm
@kerryatdell @jangles thanks for the B2B social media huddle in UK and this great recap and links. really enjoyed! http://bit.ly/6d6qHP
Great round-up by @jangles on the recent social media meet-up at Dell, even more gutted that I wasn’t able to make it
[…] the success of the Dell B2B Social Media Huddle last December, plans are fixed for a second edition on May 25, this time in central […]