Content summary: Donna Papacosta is guest co-host in Neville’s absence; please vote for FIR at Podcast Alley; if you’re using the FIR widget, it’s time to take it down; Dan York reports on a Facebook gaffe; Media Monitoring Minute from CustomScoop; News That Fits: Facebook plans to let you "like" a page rather than become a "fan," launch of Unvarnished is one more signal that you don’t own your personal brand, Neville reports on a motor industry conference focused on social media, Toronto transportation union reacts to critical social media coverage with in-person town hall meetings, location-based services like FourSquare will inevitably become enterprise tools; a roundup of comments in the FIR FriendFeed room; music from Jean Synodinos; and more.

About our guest co-host:

Donna Papacosta‘s early career was in systems analysis, but she soon realized she preferred the communications aspect of the job over the techie part. She left the world of systems behind in 1985 to study journalism and to start her own business, Trafalgar Communications. Soon after, Donna was writing for trade journals, then consumer magazines, and finally corporate clients. These days, most of her writing involves internal communications for $1B+ corporations. She also does marketing communications for medium and large companies. In the last few years, Donna has developed a penchant for communicating via social media and multimedia.

Since September 2005 Donna has been producing the Trafcom News Podcast, which is a show for "people who care about communicating." She also develops videos and podcasts for organizations; produces conference podcasts (as well as the Conference Success Podcast); and leads seminars, workshops and webinars on communications, podcasting and social media. Donna blogs at the Trafcom News blog.

Get FIR:

• Download the MP3 file (26.9Mb, 67:04)
• Subscribe to the RSS feed
• Get the show at iTunes
• Get the FIR app for your iPhone or Android device

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report, for March 1, 2010: A 67-minute podcast recorded live from Concord, California, USA, and Oakville, Ontario, Canada.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #539 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR, or at Jaiku: fir.jaiku.com. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

Join the FIR Discussion Forum and extend your conversations with the FIR community. You can also join the FIR Facebook Community and become an FIR friend.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday April 5…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)