Content summary: Vote for FIR at Podcast Alley; FIR Interview with Forrester’s Augie Ray posted plus Andy Smith on Speakers & Speeches, interview with Lee Aase, Mayo Clinic, coming this week; Dominic Sparkes joins panel for FIR Live on August 14; SNCR calls for entries for 5th Excellence in New Communications Awards; listener comments; 5 minutes on… QR codes hit the mainstream, Twitter newspapers like Paper.li offer new engagement opportunities; News That Fits: What the communicators at Europe’s air traffic control learned from the Iceland volcano ash cloud crisis, Mark Story reports from inside the US federal government, the Media Monitoring Minute with CustomScoop, here come the Cisco Old Spice copycats, Michael Netzley reports from Singapore, IABC/Buck survey on employee engagement, Dan York reports; music from Freeky Cleen; and more.

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For Immediate Release: The Hobson & Holtz Report, for August 2, 2010: A 64-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #558 show notes at The New PR Wiki

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So, until Monday August 9…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)