Earlier this year, Ford Motor Company launched the new Ford S-MAX in the UK. Its dramatic advertising – featuring ice explorers, skiers, glaciers and snow-covered mountains – was the focus of the Ford S-MAX 3D Projection Event that took place at the Senate House, University College London, on September 9, 2010, featuring a 3D glacial ice-climbing scene projected onto the facade of the building.
The spectacular was created and presented by Seeper, a London-based interactive arts and technology collective – see this FordUKTV interview with Seeper’s Evan Grant and Ford’s Lyn West to learn the thinking behind the event.
The build-up to the event was driven by a great deal of activity with social media including a strong Ford presence on Facebook, buzz with Google Buzz, and the Twitter hashtag #FordSMAX. While Ford is well-known for its active participation in social media in the US, this event marked their first large-scale foray into social media in Europe since the “This Is Now” social media campaign last year for the launch of the new Ford Fiesta.
FIR co-host Neville Hobson was at the Senate House to witness the happening. In this concise FIR Interview recorded minutes before the event started, he talks with Kaitlyn Wilkins of Ogilvy 360, the PR agency behind it, to find out what Ford’s goals were and to learn what else Ford has planned for social media in Europe.
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About our Conversation Partner
Kaitlyn Wilkins is a VP with the 360 Digital Influence Group at Ogilvy Public Relations Worldwide, and also leads Ogilvy’s global social media training initiative. She’s based in Washington, DC.
Kaitlyn specializes in developing winning digital strategies and word of mouth programs for iconic consumer brands, helping her clients authentically connect with consumers and promote their products using social media.
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(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
Related post:
- FIR Interview: Scott Monty and Paul Thomas, Ford Motor Company on January 13, 2010
29 responses to “FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze”
[Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://tinyurl.com/37td2ny #fb #in #FordSMAX
[nh.com] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://goo.gl/fb/W4Ltp
RT @jangles: [Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://tinyurl.com/37td2ny #fb #in #For …
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/bXnnhF
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/bXnnhF
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/dr3WqI
Hobson: FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze: Earlier this year, Ford Moto… http://bit.ly/dA1YLl
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/bN10t8
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze | NevilleHobson.com
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FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/dA1YLl
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[Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze [link to post] #fb #in #FordSMAX
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RT @jangles: [Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze [link to post] #fb #in #FordSMA
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FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze [link to post]
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RT @inspiredmag Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/cBG4hh (@CatchUpLady) #Ogilvy360di
Hey Neville – perhaps you’re not aware of the This is Now social media campaign which formed part of the pan-European launch of the Ford Fiesta?
Thanks for pointing that out, Robin, I appreciate it. I’ve edited the post to make appropriate reference.
RT @AWElliott: RT @inspiredmag Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/cBG4hh (@CatchUpLa …
RT @inspiredmag Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/cBG4hh (@CatchUpLady) #360di (cl)
RT @inspiredmag Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/cBG4hh (@CatchUpLady) #Ogilvy360DI
RT @johnstauffer: RT @inspiredmag Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/cBG4hh (@CatchU …
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX …: Earlier this year, Ford Motor Company launched… http://bit.ly/cIKHhn
FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://bit.ly/dkWL6b #scrm #cmo #e20 #cio
RT @jangles: [Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://tinyurl.com/37td2ny #fb #in #For …
Really enjoyed the show: RT @jangles: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://tinyurl.com/37td2ny #FordSMAX
[Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://tinyurl.com/37td2ny #fordsmax
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Really enjoyed the show: RT @jangles: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze [link to post] #FordSMAX
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RT @jangles: [Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze http://tinyurl.com/37td2ny #fb #in #For …
Twitter Comment
[Blog] FIR Interview: Kaitlyn Wilkins at Ogilvy 360 on the Ford S-MAX London Freeze [link to post] #fordsmax
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Thanks to @jangles for interviewing me for #FIR regarding the exciting #FordSMAX 3d Projection in UK! http://bit.ly/cBG4hh