Content summary: Welcome to the holiday season episode; introducing our book review editor, Bob LeDrew; no report this week from Michael Netzley in Singapore; happy birthday, Allan Jenkins!; listener comments discussion; News That Fits: Dan York reports on snow in New Hampshire plus last week’s Skype outage and Quora, the Skype outage and continuity planning, the Media Monitoring Minute with CustomScoop, the importance of designing an experience culture, marketers will spend more on social media in 2011 for the wrong reasons says eMarketer, Pollstream promo; next week’s show marks FIR’s sixth anniversary from episode #1; music from WWIII; and more.

Get FIR:

• Download the MP3 file (26.7Mb, 66:49)
• Subscribe to the RSS feed
• Get the show at iTunes
• Get the FIR app for your iPhone

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir; and Pollstream: helping you transform your communications goals into exciting strategies that will enable you to engage, educate and inform your customers and employees online, pollstream.com/fir/.

For Immediate Release: The Hobson & Holtz Report, for December 27, 2010: A 67-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #579 show notes at The New PR Wiki

Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday January 3, 2011…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)