Content summary: FIR website sidebar updated and adjusted; new FIR Book Review is up; Chester Burger honoured on 90th birthday with scholarship; listener comments discussion; News That Fits: how schools can use social media to engage pupils, Michael Netzley reports from Singapore, the Media Monitoring Minute with CustomScoop, follow-up: was it really the most amazing press release ever written?, the Pentagon closes social media office, Lee Hopkins reports on communication and the floods in Australia, how should you respond to online critics?, Dan York reports on Skype’s acquisition of Qik plus Sallie Goetsch’s review of WordPress 3.1 and more, PollStream promo, the bottom line of social networks requires employee focus says McKinsey study; music from Belladonna; and more.

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For Immediate Release: The Hobson & Holtz Report, for January 17, 2011: A 66-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links for the blogs, individuals, companies and organizations we discussed or mentioned in the show are posted to the FIR Show Links pages at The New PR Wiki. You can contribute – see the show notes home page for info.

• FIR #582 show notes at The New PR Wiki

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So, until Monday January 24…

(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)