FIR co-host Shel Holtz reviews Steven Rosenbaum’s Curation Nation. Rosenbaum currently is CEO of Magnify.net, a video curation website.
Amazon.com explains that Rosenbaum reveals why brands, publishers, and content entrepreneurs must embrace aggregation and curation to grow an existing business or launch a new one. In fact, he asserts that curation is the only way to be competitive in the future. Overwhelmed by too much content, people are hungry for an experience that both takes advantage of the Web’s breadth and depth and provides a measure of human sorting and filtering that search engines simply can’t achieve. In these shifting sands lies an extraordinary business opportunity: you can become a trusted source of value in an otherwise meaningless chaos of digital noise.
In Curation Nation, Rosenbaum "curates the curators" by gathering together priceless insight and advice from the top thinkers in media, advertising, publishing, commerce, and Web technologies. This ground-breaking book levels the playing field, giving your business equal access to the content abundance presently driving consumer adoption of the Web.
The book’s website is at CurationNation.org.
Get this podcast:
Curation Nation, by Steven Rosenbaum
Publisher: McGraw-Hill
Hardcover, 304 pages
Published February 2011
ISBN-10: 0071760393
ISBN-13: 978-0071760393
Purchase at Amazon US, Amazon Canada, or Amazon UK.
Share your comments or questions about this show, or suggestions for future shows, in the FIR FriendFeed Room. You can also email us at fircomments@gmail.com; call the Comment Line at +1 206 222 2803 (North America), +44 20 8133 9844 (Europe), or Skype: fircomments; comment at Twitter: twitter.com/FIR. You can email your comments, questions and suggestions as MP3 file attachments, if you wish (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.
The FIR Book Review theme music is Pocketbook; by Derek K. Miller.
To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.
This FIR Book Review is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
(Cross posted from For Immediate Release, Shel’s and my podcast blog.)
One response to “FIR Book Review: Curation Nation by Steven Rosenbaum”
Thanks for the review Neville. Content aggregation and curation is certainly a must for today’s business. As this type of activity is tough for many to get their head around it’s probably the next step in online tools and services. There’s definitely a market for it.
@BrettRelander