The Kansas City Weather Podcast began almost-daily episodes in February 2005.
Addressing local weather in a format that is longer than most news outlets give to the subject, meteorologist Ed Roberts has attracted an audience and become a known resource in the Kansas City area. His podcast is also a marketing tool for his weather-related business.
FIR co-hosts Shel Holtz and Neville Hobson spoke with Ed about the podcast.
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About our Conversation Partner
Ed Roberts is co-owner of LRC Weather LLC, founder and past president of the Kansas City Chapter of Social Media Club and producer of the Kansas City Weather Podcast. He’s a former broadcast meteorologist at WSBT-TV in South Bend, Indiana and at KSHB-TV in Kansas City, Missouri.
Ed’s Kansas City Weather Podcast has more episodes produced than all but one or two other shows since the advent of podcasting. His ability to personalize and interact with people online quickly gained him a niche in the community. Ed was able to apply his notoriety gained through his online presence to start LRC Weather LLC in 2008. LRC Weather provides decision support to facets of businesses impacted by the weather. He has served a wide range of organizations including international clients such as Compass Minerals and more localized clients such as the Kansas City Chiefs, and Kansas City Power and Light.
He was honoured with a Podcast Peer Award in 2005 for the best Regional-Themed Podcast. As founder and past president of the Kansas City Chapter of Social Media Club in 2008 he was able to grow the club to become one of the largest chapters of the organization worldwide. Social Media Club of Kansas City provides education, best practices, case studies, and networking to people and organizations wishing to utilize online social media.
Connect with Ed on Twitter at @KCWeather.
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This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.
Podsafe music – On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox.
(Cross-posted from For Immediate Release, Shel’s and my podcast blog.)
