Month: March 2012
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FIR Book Review: For Immediate Release by Ronn Torossian
FIR Book Review Editor Bob LeDrew reviews the new book by 5WPR founder, president and CEO Ronn Torossian, For Immediate Release (no kidding). The book’s subtitle is Shape Minds, Build Brands and Deliver Results with Game-Changing Public Relations. From the…
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FIR Interview: PRSA Chairman and CEO Gerard Corbett on the Senate inquiry into PR spending
FIR co-host Shel Holtz interviews Gerard Corbett, Chairman and CEO of the Public Relations Society of America (PRSA) about the association’s advocacy effort that was launched after the announcement that a US Senate committee would investigate government spending on public…
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The Social Media Toolkit: a practical guide to social media for small businesses
It seems to me that everyone is trying to figure out the role of social media for their organization, whatever size it is. As more people become become more clued-up about the potential of what social media tools and channels…
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Realities of the digital landscape illustrated in Eurocom survey
One of the startling metrics in a global survey on how technology businesses use social media is one that shows one in five technology industry executives – that’s 20 percent of those surveyed – saying that a job candidate’s social…